📩 EMAIL 1 — Welcome + PDF Guide
Subject line:
Your guide is here — structure, silence, and light
Email body:
Hi [First Name],
Thank you for requesting the guide. Here it is: 👉 [Download: 5 Principles of Emotional Structure]
I believe strong visuals don't just look good — they feel intentional. Through light, silence, and spatial rhythm, I build imagery that carries emotion quietly.
Whether you're creating for a brand, a space, or a story — I hope this short guide offers clarity and inspiration.
Speak soon,
— The Mood Architect
📩 EMAIL 2 — Behind the Scenes Story
Subject line:
What holds the image isn't always visible
Email body:
One of the most powerful brand images I ever made was built around... a shadow.
No props. No clutter. Just light, shape, and patience.
In this project for [a client / a personal study], I used a single side-light to sculpt the object — and left negative space to do the talking.
→ [Link to image or case study post]
I share this because visuals aren't about what we add — but about what we leave out.
That's where emotion lives.
— The Mood Architect
Email Sequence Setup Details
📌 Extras for setup:
- Set the delay:
- Email 1: Immediately
- Email 2: +1 day
- Email 3: +2–3 days
- Use the same branding: deep tones, elegant fonts, lots of whitespace